6. Collect and Showcase Reviews

  • Encourage happy customers to leave reviews on Google.

  • AI models reference reviews to assess credibility and customer sentiment.

7. Write Conversational, Helpful Blog Posts

  • Focus on answering real questions people might ask AI tools:
    “What’s the best way to…”, “How do I choose…”, etc.

  • Use headings and clear formatting so it’s easy for AI to parse.

8. Be Present on Credible Business Directories

  • Get listed (and active) on trusted sources like BBB, Angi, Houzz, TripAdvisor, Clutch, etc.

  • AI uses these as verification points when forming recommendations.

9. Build Topical Authority

  • Create content clusters around your core services or products.

  • The more relevant, high-quality content you have on a topic, the more confident AI is in recommending you.

10. Check What AI Tools Say About You

  • Ask tools like ChatGPT, Perplexity, and Bing:
    “What’s the best [your service] in [your city]?” or “Tell me about [your business name]”

  • Identify gaps or outdated info, then optimize your web presence accordingly.