Facebook has announced a change in the way it filters the information you receive from Pages. This is a good thing right? I’d say so. We really only want to see the content that we are truly interested in or care about. We want to be able to share pertinent information with our friends and family. We want to be inspired!
Here’s what Facebook has said:

While the goal of News Feed is to show high quality posts to people, we wanted to better understand what high quality means. To do this we decided to develop a new algorithm to factor into News Feed. To develop it, we first surveyed thousands of people to understand what factors make posts from Pages high quality. Some of the questions we asked included:
  • Is this timely and relevant content?
  • Is this content from a source you would trust?
  • Would you share it with friends or recommend it to others?
  • Is the content genuinely interesting to you or is it trying to game News Feed distribution? (e.g., asking for people to like the content)
  • Would you call this a low quality post or meme?
  • Would you complain about seeing this content in your News Feed?

 

SO… businesses, large and small – think about this when you are posting content from your page. Do my clients or customers care about what I am posting right now? Is this piece of information going to help solve a problem they have? If not, think again… think Quality!